6 Ways to Hone Your Lead-Scoring Skills

Your company has a CRM system that employees love and use regularly, and marketing automation tools to help streamline and automate all of your online marketing activities. That's a great start,...
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Good to Gooder

So far, Satya Nadella's moves as head of Microsoft echo the teachings of Jim Collins' 2001 best seller, Good to Great. It's a book about how and why some companies wallow in mediocrity and others...
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Attentive.ly’s Social Marketing Taps Customer Interests

Attentive.ly recently released its application on the Eloqua platform, digging a deeper foothold for itself in the CRM enterprise space. Attentive.ly provides social marketing automation functionality...
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SAP, Esri Beat the Clock With Native Integrations

SAP and its long-standing partner Esri have developed a native product integration that debuted this week at the at the Esri User Conference currently under way in San Diego. The companies have...
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How Many Pipelines Do You Have?

It's general practice to have multiple sales forecasts, and that typically means low and upside potential as well as what's committed -- but the idea of teasing those threads apart only at forecasting...
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Comcast Rep Tears Into Fleeing Customer ‘Like a Pit Bull on a Pork Chop’

Comcast on Tuesday was scrambling to repair the damage after a phone representative's rude treatment of a couple trying to disconnect their service went viral, thanks to a recording they posted...
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There May Be More to Salesforce’s RelateIQ Buy Than Meets the Eye

Salesforce.com will shell out $350 million in common stock for RelateIQ in a deal expected to close by October. It will provide another $40 million dollars in stock for its cash balance. RelateIQ...
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Amazon Risks Customer Loyalty in Fight Over Kids’ In-App Purchases

Amazon's reputation for stellar customer service could become tarnished if its current flap with the FTC gets out of hand. The FTC is suing Amazon for permitting children to make millions of dollars...
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Why CEX Thinking Stimulates Indirect Sales

As much as we may wax on about engaging, enchanting and delighting our customers, most of them are not expecting such an experience. In most cases, their purchase is prelude to something else pleasurable,...
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Can I Get My Reputation Back?

Ray Donovan was U.S. Labor Secretary under Ronald Reagan and a colorful figure. During his tenure he was indicted by a Bronx, N.Y., grand jury on corruption charges stemming from a contract to...
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