Mea Culpa: Social Media Apology Do’s and Don’ts

When DiGiorno tweeted, "You had pizza. #WhyIStayed," Twitter lit up with criticism of the brand. The hashtag "WhyIStayed" is associated with domestic violence. In response to the firestorm, DiGiorno...
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Aviso Helps Sales Managers ID the Real Deals

Aviso, a two-and-a-half-year old startup, has launched its first product, Aviso Insights. It is a sales forecasting analytics tool that uses machine learning and portfolio management frameworks...
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Salesforce’s Wave Is Only Half the Analytics Answer

Salesforce.com's major Dreamforce news was, as the company itself admitted, the worst-kept secret at the show. Marc Benioff, no less, spilled the beans about it during the summer; the crowd for...
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Jottings on Dreamforce 2014

Dreamforce has always been about many things happening at once -- a three-ring circus, in a good way. There are announcements about applications, platforms, philanthropy, entertainment and, importantly,...
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SalesMesh Bridges Rep-Corporate Information Gap

AppMesh recently came out of the gate with the second iteration of its flagship product, SalesMesh. Version 2.0 is a major leap in functionality for the app that builds on the cofounders' vision...
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Salesforce Gives Devs a Burst of Lightning

Salesforce.com on Tuesday unveiled Salesforce1 Lightning, a new Platform as a Service for developers to build mobile apps. Salesforce1 Lightning lets developers build apps for devices with screens...
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Shooting for Sales? Give Marketing the Right Weapons

The old saw is that sales is a numbers game. That's kind of true -- but less so every passing year. In reality, it's becoming a productivity game: How can we make the sales people in our businesses...
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One Way Around the Mobile Net Neutrality Conundrum

Verizon Wireless may be bitterly regretting the challenge Verizon made to the FCC's Net neutrality rules. There's little doubt competing wireless providers are. Verizon in 2010 sued the FCC over...
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OOW2014

If Oracle didn't build another product for a while, it would be OK. In fact, no one might notice. The company already has thousands, and if the recent OpenWorld 2014 is any indication, there are...
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Salesforce.com Debuts Faster, Smarter Social and Mobile Tools

Salesforce.com on Tuesday unveiled two new products: Sales Cloud1 and Service Cloud1. These new iterations have been designed to address the radical changes in the sales and service space -- namely,...
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