The Newest Rules for Marketing & PR: Optimized – David Meerman Scott Interview

The convergence of digital marketing and public relations has been in motion for many years, but in 2013 and onward, there’s more momentum than ever. Changes in technology and consumer behaviors...
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The Five Most Engaging Podcasts of the Year

The Five Most Engaging Podcasts of the YearThis content from: Duct Tape Marketing I’ve been recording podcast interviews since some time in 2005 and it’s one of my favorite things to do....
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Newsjacking – Own the Second Paragraph with David Meerman Scott

With SES Chicago over, we’re picking up our Wednesday guest posts again. This time with my friend David Meerman Scott, best-selling author of numerous books including The New Rules of Marketing &...
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Is Newsjacking a Legitimate Tactic

Is Newsjacking a Legitimate TacticThis content from: Duct Tape Marketing My friend David Meerman Scott just released an all digital book called Newsjacking: How to Inject your Ideas into a Breaking...
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The New New New Rules of Marketing and PR

The New New New Rules of Marketing and PRThis content from: Duct Tape Marketing Marketing podcast with David Meerman Scott (Click to play or right click and “Save As” to download –...
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