Want Google Love? Then Make Your Site Mobile Friendly

No one has to tell you that mobile is one of the most important concepts in the digital landscape. Americans now spend 60 percent of their digital media time on mobile, according to comScore, an Internet...
0 comment

The Future of SEO is Not SEO

Search engine optimization, as all traditional definitions describe it, is going to become obsolete. And the change has already begun.The Internet has always been a landgrab. It started with domain name...
0 comment

Google Acquires Facebook Marketing Firm Toro

Google is back on the acquisition trail. Late last night it announced it had bought Toro, a startup that enables developers to market their apps on Facebook.Originally known as Red Hot Labs, it was created...
0 comment

Virtual CPUs with Google Compute Engine

Continuing on my series of virtual CPU behavior in Amazon Web Services, Amazon Web Service HVM instances, and Microsoft Azure, I’m taking a look at Google Compute Engine (GCE). GCE is a relative...
0 comment

Microsoft Boots Google and Facebook in Favor of Skype

Microsoft is pushing Google Chat and Facebook Chat out of Outlook.com. Not surprisingly, it is urging those that need a chat application in Outlook.com to look to its own option, Skype. In a statement...
0 comment

Can You Name the 3 Leaders in the Public Enterprise Cloud Space?

Put your money on hybrid cloud computing — and Amazon Web Services (AWS), Microsoft and Rackspace. But be forewarned: Security (or lack thereof) is still a concern and one of the chief reasons for...
0 comment

6 Ways Enterprise Search is Nothing like Google Search

Google’s popularity in the consumer world causes many people to have similar expectations of enterprise search. Beyond the 3000 plus engineers that Google has working on its search algorithms, ranking...
0 comment

How Twitter Could Win the Social Media War

Twitter’s had a pretty busy 2015 so far. Just look at the data-sharing deal with Google and the acquisition of Niche, a content creation platform for the creative community. However, the social...
0 comment

How Google Webmaster Tools Improve Your Search Strategy

When a favorite toy is taken away from a child, the child cries. Digital marketers may have imagined their toyless inner child crying when Google revised the keyword data availability in its Google Analytics search...
0 comment

How to Use Cohort Analysis Beta Reports in Google Analytics

In his post on retailers driving timely and contextual engagements, Paul Mandeville noted how robust technology capitalizes on modern shopping behaviors and seasonal trends. Such technology probably includes...
0 comment