For Epic Content Marketing, Subscription Needs to Top Your Marketing Objectives

When Joe Pulizzi first contacted me to talk about his first book, Get Content, Get Customers, the conversation and ensuing connection over the following years proved to be a positive and productive influence...
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5 Reasons Why Employees are Your Best Brand Advocates

Confronted with the need to enter the social media space, companies are challenged with forecasting and allocating resources. At the same time, other companies are advancing towards more mature social...
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How the World’s Top Marketers Make Emotional Connections to win in the Marketplace

Apple. Google. Disney. These are some of the most admired and in many cases, loved brands in the world.  No doubt, many companies are envious of the connection these top brands have been able to make...
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Optimizing With Youtility – Free Tools to Better Understand Your Customers and Create Marketing That Matters

As you know, we rarely run guest posts but today I’d like to welcome best selling author Jay Baer to TopRank’s Online Marketing Blog.  Jay’s new book, Youtility, is lighting the bookseller...
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Social Visualization of Brand & Culture: IBM Voices Does the Talking

About today’s guest post: As companies mature their online presence though more robust social engagement, individuals within those companies are advancing use of social technologies to communicate...
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The Incredibly Useful Value of Links Beyond SEO by Dixon Jones

Whether it was at SES London or one of the many other search marketing conferences in the U.S., I’ve always been able to count on Dixon Jones for great advice on link building. Dixon was recently...
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Think Like Zuck: 12 Tips For Creating Better Engagement on Facebook

When you work in the digital world, there are insightful, smart and good people you “meet” online that you really look forward to meeting in real life.  Ekaterina Walter is one of those people...
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Pioneers of Digital: How Vanessa Fox Helped Google and SEOs Realize They Were a Perfect Match

Today’s post is like a virtual reunion with two people I have known in the search marketing industry for a long time that are also authors: Vanessa Fox formerly of Google wrote Marketing in the...
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Connecting Marketing & IT: 5 Tips for Creating a Shared Marketing Agenda with Your CIO

On occasion we connect with smart people and ideas we think are worth sharing as a guest post here at Online Marketing Blog. Today, I’d like to introduce you to Heidi Ambler, Director of Social...
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The B2B Lead Generation Manifesto [Infographic]

[We're trying something different and including this sponsored post from Oli Gardner, Co-Founder & Creative director at Unbounce, a sponsor for the Minneapolis launch of Lee's book Optimize.  You...
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