Mobile Content Marketing With Apps: Pros, Cons, Examples and Best Practices

Early adopters of mobile technology in their digital marketing mix have been experiencing great results by providing convenient methods for customers and prospects to find, consume and act on brand information....
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Content Marketing with Interactive Tools: Pros, Cons, Examples & Best Practices

At first glance, interactive online tools may not seem like a content marketing tactic. But, when you consider their educational and entertainment value, interactive tools offer exactly the kind of ‘stickiness’...
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Analyze: Understand Customer Behavior to Fuel Interactive Marketing

As your connected customers interact with your brand in new ways, it becomes more difficult to understand who they are, what they want and what they’re likely to do next. More connections and channels...
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Build a Customer Data Foundation for Interactive Marketing

Good marketing is like a conversation. You have to listen to your customers. In our connected world, that means listening to the data they generate in their interactions with your brand. Collecting data...
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List of Minnesota Marketing & PR Associations, Organizations, & Groups

Sometimes it feels like I spend more time on the road than in Minnesota, but the Twin Cities has a fine digital marketing community that includes advertising, direct marketing, interactive, B2B, search,...
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Getting Your Internet Marketing Dream Job: How to Interview & Succeed at a Top Agency

Picturesque view of Lake Minnetonka from the TopRank Online Marketing office Today marks my 4 month anniversary at TopRank Online Marketing and almost 5 years in the online marketing industry.  It has...
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Key Performance Indicators for Web Analytics

The Top Five Key Performance Indicators for Web Analytics You just invested your entire interactive marketing budget on a complete overhaul of your website. Even better, you have a marketing strategy...
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A-to-Z Internet Marketing News: Google Redesign, Cyber Monday, Speed Linking, Self Serve Twitter Ads, Damn Humans

[Note: If you click on the "more" tab in the presentation above and select "autoplay" it will eliminate the need for clicking through the entire presentation] As I’m sure you’ve noticed...
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5 Tips For More Effective B2C Internet Marketing

Is your internet marketing strategy putting customers to sleep? Compared to B2B companies, businesses that serve consumer audiences are typically focused on a much shorter sales cycle due to the cost and...
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7 Principles for User Generated Content: Michael DeHaven SES Chicago 2011

Michael DeHaven’s presentation at SES Chicago on “User Generated SEO” started with some actual user generated content from the audience. Before the session DeHaven gave 5 volunteers a bite sized...
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