Sometimes it feels like I spend more time on the road than in Minnesota, but the Twin Cities has a fine digital marketing community that includes advertising, direct marketing, interactive, B2B, search,...

Picturesque view of Lake Minnetonka from the TopRank Online Marketing office Today marks my 4 month anniversary at TopRank Online Marketing and almost 5 years in the online marketing industry.  It has...

The Top Five Key Performance Indicators for Web Analytics You just invested your entire interactive marketing budget on a complete overhaul of your website. Even better, you have a marketing strategy...

[Note: If you click on the "more" tab in the presentation above and select "autoplay" it will eliminate the need for clicking through the entire presentation] As I’m sure you’ve noticed...

Is your internet marketing strategy putting customers to sleep? Compared to B2B companies, businesses that serve consumer audiences are typically focused on a much shorter sales cycle due to the cost and...

Michael DeHaven’s presentation at SES Chicago on “User Generated SEO” started with some actual user generated content from the audience. Before the session DeHaven gave 5 volunteers a bite sized...

As part of my November cross country efforts to share search, social media and content marketing insights, I’ve switched from BlogWorld Los Angeles last week to ad:tech New York this week. I’m...

The State of Marketing 2011: Unica’s Annual Survey of Marketers The opportunity to understand what marketers are thinking and doing during a period of unprecedented change and increasing expectations...

Marketing Technology Adoption 2011 Independent research firm, Forrester Research, Inc. recently surveyed Customer Intelligence (CI) professionals to understand their marketing technology priorities, plans,...

Interactive Marketing eBook: It’s all about the Journey As you travel through this eBook you can explore the Interactive Marketing essentials of cross channel marketing, sophisticated email marketing,...