Thriving After Facebook’s Reach Decline

  How to Expand Your Digital Marketing Reach Recently, Facebook released a series of changes to its algorithm, which determines what content is displayed to users. The result is the reach of page...
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Whitepaper: The Price of Free

This white paper lays out key performance indicators (KPIs) for the performance of mobile apps, proven accelerators that drive engagement and revenue, and how businesses can enhance the privacy-value...
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Optimize Your Mobile Banking Strategy

Congratulations! Your mobile banking web, iPhone, iPad, and Android apps are live, and adoption has surpassed your wildest expectations. But what now? Digital banking teams need to test and optimize their...
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Key Performance Indicators for Web Analytics

The Top Five Key Performance Indicators for Web Analytics You just invested your entire interactive marketing budget on a complete overhaul of your website. Even better, you have a marketing strategy...
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