Beyond Newsjacking: Pop Culture in Content Marketing with Movies, TV and Memes

The expression “newsjacking” has been popularized by David Meerman Scott and the available material on the topic is near limitless from case studies of Oreo’s Dunk in the Dark Twitter...
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Newsjacking – Own the Second Paragraph with David Meerman Scott

With SES Chicago over, we’re picking up our Wednesday guest posts again. This time with my friend David Meerman Scott, best-selling author of numerous books including The New Rules of Marketing &...
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Is Newsjacking a Legitimate Tactic

Is Newsjacking a Legitimate TacticThis content from: Duct Tape Marketing My friend David Meerman Scott just released an all digital book called Newsjacking: How to Inject your Ideas into a Breaking...
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