So you want your campaign to go viral… Let’s keep in mind your business objectives, shall we? As these social marketing fails will show, campaigns may take off but go seriously sideways if companies...

Most companies understand the benefits of a well-executed online PR strategy: improved brand visibility and industry reputation, increased traffic to the company website and even sales. It’s no wonder...

Over the course of my online marketing career, I’ve had the opportunity to participate on both sides of the online PR outreach process, pitching publications on behalf of clients as well as receiving...

  Community Manager Appreciation Day Infographic Offers Insight to CM Platforms, Roles & Traits Women still hold the majority of Community Manager positions, although men are making gains, accounting...

Wouldn’t it be awesome to have your own army of word-of-mouth marketers, standing by for deployment at your beck and call? A handful of brands have been able to count on their most loyal fans to act...

Picture this: your company has exciting news to share with customers, shareholders, suppliers and your target market. You’re launching a new product this week and it will be debuted at a popular industry...

Content has always played an essential part of effective Public Relations. However, PR pros that don’t sink their teeth into content strategy, development and measurement quickly and effectively,...

Like many other marketing and PR blogs, we get a lot of inquiries from PR agencies and reps to write about their clients. I ignore about 80% of them. Why? It’s mostly due to the pitch not being relevant....

At TopRank Online Marketing, we are fortunate to provide consulting to quite a few innovative B2B companies that serve other marketers. A great example of that is PRWeb and parent company, Vocus, both long...

Is Your Blogger Relations Using Push & Pull PR Tactics? Yesterday digital PR maven Adam Vincenzini pinged me about a post he was researching on how brands could make it easier for bloggers to talk...