Content is not just a platform: Why I left journalism and joined TopRank Marketing

[Note from Lee: TopRank has made many advancements in the content marketing space over the past 5-6 years and that leadership has resulted in growth – including the addition of 15 new people to...
0 comment

Content Marketing With Press Releases: Pros, Cons, Examples & Best Practices

When Matt Cutts, head of Google’s web spam team, announced that links in press releases have no value for SEO, it created a lot of discussion and debate in the SEM community. But, if you look at...
0 comment

Online Discovery Tips That Will Get Your Content Promoted – Tips from Sarah Skerik of PR Newswire

Did you know? In one second on the internet there are 12,964 Instagram photos uploaded, 50,000 Tumblr posts, 400,000 Tweets.  Among all this user-content that’s created every second, you have a...
0 comment

Google Did Not Just Kill PR Agencies

Google updated their content guidelines for links recently causing a bit of buzz amongst the SEO community, mostly from those looking for clarification. I’ll get to that shortly, but something else...
0 comment

How Public Relations & Communications Can Win the Content Marketing Race

In today’s fast moving search and social web, content flows in every direction throughout a variety of platforms, formats and devices. With a global population of over 7 billion, there are over 2.3...
0 comment

Brands Gone Wild: Social Media Marketing Fails & Lessons Learned

So you want your campaign to go viral… Let’s keep in mind your business objectives, shall we? As these social marketing fails will show, campaigns may take off but go seriously sideways if companies...
0 comment

Online PR for Brands: How to Make Company News, Real News

Most companies understand the benefits of a well-executed online PR strategy: improved brand visibility and industry reputation, increased traffic to the company website and even sales. It’s no wonder...
0 comment

Digital PR Pitching Etiquette: 3 Critical Rules for Online Public Relations Outreach

Over the course of my online marketing career, I’ve had the opportunity to participate on both sides of the online PR outreach process, pitching publications on behalf of clients as well as receiving...
0 comment

Online Marketing News: More Men Managing Communities, Video in Content Marketing Grows, HMV: How Do We Shut Down the Twitter?

  Community Manager Appreciation Day Infographic Offers Insight to CM Platforms, Roles & Traits Women still hold the majority of Community Manager positions, although men are making gains, accounting...
0 comment

O Come All Ye Faithful: Attract, Engage & Convert Fans to Brand Advocates

Wouldn’t it be awesome to have your own army of word-of-mouth marketers, standing by for deployment at your beck and call? A handful of brands have been able to count on their most loyal fans to act...
0 comment