Social Marketing Benchmark Study

2013 Survey on Content Marketing Trends Today’s consumer, armed with widespread access to information through online search and social media, is making purchase decisions long before they actually...
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The Definitive Facebook Advertising Playbook

The 4 Key Trends and 12 Strategies You Need to Know for 2014 The combination of Facebook’s massive audience and sophisticated third-party ad management platforms represents an excellent opportunity...
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Rethinking Your Enterprise Security

The world is constantly evolving and always connected, and your enterprise must be too. Forward-thinking enterprises realize that they need a sustainable approach to security and risk management—one...
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Digital Reinvention – Preparing for a Very Different Tomorrow

The newest digital technologies – among them social media, mobility, analytics and cloud – keep changing how people, businesses and governments interact. These digital forces enable unprecedented...
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The Leaders Quadrant for Social Software

With its in-depth guidance and independent third-party vendor evaluations, Gartner’s Magic Quadrant market assessment can assist your organization in implementing an effective social business software...
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7 Simple Steps to Getting a Handle on Social Applications in Your Enterprise

As of January 2011 there were 600 million Facebook users and 200 million Twitter users. Many millions use social services, from sharing photos via Instagram to sharing files via Box.net to via SlideShare.So...
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8 Tips for Social Business

Businesses that are taking advantage of social media gain significant advantages in audience engagement and understanding. But how can your business prepare for an integration that can change the style...
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10 Tips for Moving Social Media and Mobile Marketing out of Silos

Although marketers understand the tremendous potential of social and mobile and are making major investments in these channels, unfortunately, too often these efforts are made in silos, unconnected to...
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Skype’s Social Media Accounts Hacked

Skype social media accounts including their Twitter account, Facebook page, and blog were hacked by a group claiming to be the Syrian Electronic Army (SEA). Athough Skype gained control of their accounts...
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Content Marketing Gets Social: 2013 Survey on Content Marketing Trends

Today’s consumer, armed with widespread access to information through online search and social media, is making purchase decisions long before they actually begin a transaction. By providing the...
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