Evaluation Guide: Enterprise Social Relationship Platforms

For companies marketing with social media, it’s becoming impractical to manage it without a social relationship platform (SRP). A centralized platform can serve the publishing and data needs of numerous...
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Becoming a Social Business – Social Media Strategy Accelerator

A transformation is taking place in how people interact and how relationships form and develop and this is changing the way we socialize, the way we work and the way we engage with our customers. The...
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Digital Reinvention – Preparing for a Very Different Tomorrow

The newest digital technologies – among them social media, mobility, analytics and cloud – keep changing how people, businesses and governments interact. These digital forces enable unprecedented...
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Live Chat Effectiveness 2013

Built on the results of an annual survey of Internet shoppers worldwide, the 2013 Live Chat Effectiveness report outlines Internet shopper communication and purchasing behavior and preferences. The report...
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Social Business Collaboration: Five Best Practices, Three Market Trends

Use of consumer grade social media and collaboration technologies has become commonplace in an enterprise context.  Much less common is the use of secure and compliant social business solutions, which...
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Enterprise Social Media Management Software 2014: A Marketer’s Guide

Digital Marketing Depot Market Intelligence Report Editorial Advisor: Michelle Stinson Ross, Social Marketing Manager, Offers.com Research/Writer: Brian Kelly, Principal, Candlewood Creative Editors: Karen...
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How To Turn Bad Reviews Into New Customers

Getting a bad review on a social network can seem like the end of the world, especially if the negative reviews gain traction in a community and draw comments from some of your more reliable customers. ...
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Thriving After Facebook’s Reach Decline

  How to Expand Your Digital Marketing Reach Recently, Facebook released a series of changes to its algorithm, which determines what content is displayed to users. The result is the reach of page...
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The Definitive Facebook Advertising Playbook

The 4 Key Trends and 12 Strategies You Need to Know for 2014 The combination of Facebook’s massive audience and sophisticated third-party ad management platforms represents an excellent opportunity...
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IDC Vendor Spotlight: Flash, Cloud, and Software-Defined Storage: New Trends Impacting Enterprise Data Centers

The IT industry is in the midst of a migration to what IDC refers to as the “3rd Platform.” Optimized to handle the burgeoning trends of mobility, social media, big data/analytics, and cloud, the...
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