Where Did It Go? Understanding Traffic Drops in Google Analytics

You’re up early, just sitting down to an analytics report with a fresh cup of coffee, when you suddenly see it on your laptop screen – a big ol’ drop in website sessions in your overall...
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How Adobe Analytics Adds Up #AdobeSummit

SALT LAKE CITY — Think analytics and you probably think numbers. But that’s just a starting point. The bottom line in analytics isn’t numbers: it’s the actionable insight that data...
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You, Too, Can Be A Data Scientist, Courtesy of Airbnb

No, Airbnb won’t be providing you with a bunch of clean data sets and algorithms when you arrive at your destination. But the rental lodging site is doing something that will delight analysts a...
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Google Analytics on the Line: Using Data for Better Insights

Gartner predicted that by 2015 there would be 4.4 million big data jobs, but that only one third of them would be successfully filled. This presents a huge opportunity for marketing professionals to advance...
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The Scoop on Pinterest Analytics and Engaging Pinterest Followers

It’s easy for people to spend time on popular social media platforms — and, increasingly, the platform of choice is Pinterest. The growing use of the image sharing social media platform has...
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How Google Analytics Can Make Cross Device Marketing Easier

In an early post on tag management systems, I noted how these systems would provide a great flexibility in measuring customer behavior in the growing information anywhere and anytime environment. Laptops...
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Using Benchmark Reporting In Google Analytics

Any coach of a sports team at the start of a season will tell you that he wants his team to reach the championship. Reaching that pinnacle means benchmarking your team’s performance. In the digital...
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Improve Digital Marketing Performance with Attract, Engage, Convert Sales Cycle Analytics

According to recent research from Hubspot, CMOs are planning to increase their budgets for web analytics by 60% in 2015. That may sound like a lot, but it’s money well spent when you consider that...
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Improve Digital Marketing Performance with Attract, Engage, Convert Sales Cycle Analytics

According to recent research from Hubspot, CMOs are planning to increase their budgets for web analytics by 60% in 2015. That may sound like a lot, but it’s money well spent when you consider that...
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How Google’s Universal Analytics Help Segment Customers

Segmentation is not new in analytics. In fact, it’s not new to marketing. Every product or service is meant for a segment in one way or another. But the concept of “another way” has...
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