The average consumer goes through more than five touch points with an ecommerce business before they convert. This number is trending upward, as companies and customers continue to interact across a greater...

Valentines Day is a holiday that some people look forward to, while others dread it’s very existence.  Let’s face it; no one likes to be alone on Valentine’s Day. Much like personal relationships,...

Staying up to date with your website’s analytics can seem like a full-time job. If you use Google Analytics, this past summer you were forced to adopt the newest version. Google Analytics version...

E-Commerce continues to gain visibility with marketing and sales professionals across all sectors. As consumer online shopping continues to grow, interest in online shopping has spread to the B2B sector. ...

Today’s web analytics technologies are far superior to the relatively crude clickstream data capture of 10 years ago. Selecting a web analytics and online marketing solution is a high-stakes decision...

What good is great content optimization and social media promotion without meaningful measurement? This session at SES London focused on three different perspectives towards measuring performance which...

The Top Five Key Performance Indicators for Web Analytics You just invested your entire interactive marketing budget on a complete overhaul of your website. Even better, you have a marketing strategy...

There are some things that you can’t take back: including what you release on the Internet.  With over 93% of B2B marketers using social media, online sales has very much become a social business. As...

Photo from our interview with Avinash at SES Hong Kong The morning keynote speaker for the 2011 MIMA Summit was none other than Avinash Kaushik co-Founder of Market Motive Inc and the Digital Marketing...

The only session I’m liveblogging day one of SES San Francisco conference is this one, “Meaningful SEO Metrics: Going Beyond the Numbers” so the pressure is on the awesome panel including:...