How Google’s Universal Analytics Help Segment Customers

Segmentation is not new in analytics. In fact, it’s not new to marketing. Every product or service is meant for a segment in one way or another. But the concept of “another way” has...
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In Web Analytics Ranking World, Another Choice Emerges

Who’s got the best web analytics software? Forrester Research stands by these guys in its Wave for web analytics released in May. Forrester’s not the only one ranking analytics....
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Facebook Tackles Clickbait, Reels In Rockin’ Headlines

Facebook could be the ultimate social media party pooper. Earlier this month it shut the gates on ‘Likes’ and this week it’s clamping down on funky, attention grabbing headlines, which...
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15 Snippets of Digital Marketing Advice from #MNSummit

HOOOOOOOOONK. That’s how our morning started—honking cars as we inched our way through the rush hour traffic moving towards downtown Minneapolis. The gorgeous peach-colored sunrise coupled with the...
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3 Ways to Use Multi-Channel Analytics Reporting for Better Marketing & Business Decisions

The average consumer goes through more than five touch points with an ecommerce business before they convert. This number is trending upward, as companies and customers continue to interact across a greater...
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How to Make Love Stay: 6 Ways B2B Marketing Analytics is Like A Relationship

Valentines Day is a holiday that some people look forward to, while others dread it’s very existence.  Let’s face it; no one likes to be alone on Valentine’s Day. Much like personal relationships,...
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Mobile Web Analytics Apps – Measure Web Stats on the Go – Google Analytics & Piwik

Staying up to date with your website’s analytics can seem like a full-time job. If you use Google Analytics, this past summer you were forced to adopt the newest version. Google Analytics version...
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Gartner Magic Quadrant for E-Commerce: Selecting a Vendor

E-Commerce continues to gain visibility with marketing and sales professionals across all sectors. As consumer online shopping continues to grow, interest in online shopping has spread to the B2B sector. ...
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The Essential Guide to Choosing a Web Analytics and Online Marketing Solution

Today’s web analytics technologies are far superior to the relatively crude clickstream data capture of 10 years ago. Selecting a web analytics and online marketing solution is a high-stakes decision...
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Meaningful SEO Metrics: 3 Ways to Approach Measuring Online Business Success #SESLondon

What good is great content optimization and social media promotion without meaningful measurement? This session at SES London focused on three different perspectives towards measuring performance which...
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