How Google Analytics Can Make Cross Device Marketing Easier

In an early post on tag management systems, I noted how these systems would provide a great flexibility in measuring customer behavior in the growing information anywhere and anytime environment. Laptops...
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Using Benchmark Reporting In Google Analytics

Any coach of a sports team at the start of a season will tell you that he wants his team to reach the championship. Reaching that pinnacle means benchmarking your team’s performance. In the digital...
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Improve Digital Marketing Performance with Attract, Engage, Convert Sales Cycle Analytics

According to recent research from Hubspot, CMOs are planning to increase their budgets for web analytics by 60% in 2015. That may sound like a lot, but it’s money well spent when you consider that...
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Improve Digital Marketing Performance with Attract, Engage, Convert Sales Cycle Analytics

According to recent research from Hubspot, CMOs are planning to increase their budgets for web analytics by 60% in 2015. That may sound like a lot, but it’s money well spent when you consider that...
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How Google’s Universal Analytics Help Segment Customers

Segmentation is not new in analytics. In fact, it’s not new to marketing. Every product or service is meant for a segment in one way or another. But the concept of “another way” has...
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In Web Analytics Ranking World, Another Choice Emerges

Who’s got the best web analytics software? Forrester Research stands by these guys in its Wave for web analytics released in May. Forrester’s not the only one ranking analytics....
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Facebook Tackles Clickbait, Reels In Rockin’ Headlines

Facebook could be the ultimate social media party pooper. Earlier this month it shut the gates on ‘Likes’ and this week it’s clamping down on funky, attention grabbing headlines, which...
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15 Snippets of Digital Marketing Advice from #MNSummit

HOOOOOOOOONK. That’s how our morning started—honking cars as we inched our way through the rush hour traffic moving towards downtown Minneapolis. The gorgeous peach-colored sunrise coupled with the...
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3 Ways to Use Multi-Channel Analytics Reporting for Better Marketing & Business Decisions

The average consumer goes through more than five touch points with an ecommerce business before they convert. This number is trending upward, as companies and customers continue to interact across a greater...
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How to Make Love Stay: 6 Ways B2B Marketing Analytics is Like A Relationship

Valentines Day is a holiday that some people look forward to, while others dread it’s very existence.  Let’s face it; no one likes to be alone on Valentine’s Day. Much like personal relationships,...
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