Yes, Marketers: You Still Need Email for Digital CX

Marketers often debate about which media to use in a campaign. But their sentiment about using email to engage customers is unanimous. An email campaign can be valuable because a list of subscribers forms...
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Getting a Grip on Google’s New Analytics Feature

Google Analytics has become ubiquitous among marketers, web developers and business owners alike. And the resources available to support them are now equally broad. While most of the online resources...
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Big Data Gets Big Money for Big Reasons

Companies have been throwing money hand over fist into the predictive analytics, data management and business intelligence world over the last few weeks. And while it would be easy to toss all of these...
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Where Did It Go? Understanding Traffic Drops in Google Analytics

You’re up early, just sitting down to an analytics report with a fresh cup of coffee, when you suddenly see it on your laptop screen – a big ol’ drop in website sessions in your overall...
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How Adobe Analytics Adds Up #AdobeSummit

SALT LAKE CITY — Think analytics and you probably think numbers. But that’s just a starting point. The bottom line in analytics isn’t numbers: it’s the actionable insight that data...
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You, Too, Can Be A Data Scientist, Courtesy of Airbnb

No, Airbnb won’t be providing you with a bunch of clean data sets and algorithms when you arrive at your destination. But the rental lodging site is doing something that will delight analysts a...
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Google Analytics on the Line: Using Data for Better Insights

Gartner predicted that by 2015 there would be 4.4 million big data jobs, but that only one third of them would be successfully filled. This presents a huge opportunity for marketing professionals to advance...
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The Scoop on Pinterest Analytics and Engaging Pinterest Followers

It’s easy for people to spend time on popular social media platforms — and, increasingly, the platform of choice is Pinterest. The growing use of the image sharing social media platform has...
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How Google Analytics Can Make Cross Device Marketing Easier

In an early post on tag management systems, I noted how these systems would provide a great flexibility in measuring customer behavior in the growing information anywhere and anytime environment. Laptops...
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Using Benchmark Reporting In Google Analytics

Any coach of a sports team at the start of a season will tell you that he wants his team to reach the championship. Reaching that pinnacle means benchmarking your team’s performance. In the digital...
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